The One Where… Dan Shills for Amazon

Sure, it’s great to get trashed on TKK “Christian-Zombie-Vamire,” but after a few hundred times commuting to work with that you’ve gotta detox. I’ve actually made a few stops at Best Buy and fye in town to find something new, to make a connection, and swear off of the trash. These big box record stores are no help! It’s like they want to keep good music a secret and it’s up to you to guess. There are tens of thousands of album covers to judge by, the inventory’s not ordered very well, and the records you want aren’t in stock anyway. There’s the old conventional marketing wisdom that customers will only buy what they see. Put the merchandise out to be noticed, and let voracious consumers like me hear ALL of the music so that they’ll buy the stuff they didn’t know they needed. Continue reading